Zip welcomes Aaron Brinker as SVP, Field GTM and Operations

We're thrilled to announce that Aaron Brinker has joined Zip as SVP, Field GTM and Operations.

Two decades of building GTM at scale

Aaron comes to Zip from Databricks, where he was VP of Global Field Programs. He built the function from zero and architected the company's industry-first GTM operating model across every region, working with Product, Sales, Industry, Marketing, Business Value, and Ecosystem teams to get global and regional leadership on the same planning cycles, programs, and governance.

Before Databricks, Aaron spent a decade at Salesforce. He led GTM integration across three of the company's largest acquisitions, Radian6, Buddy Media, and ExactTarget, folding them into what became Marketing Cloud. He then ran AMER Sales Programs, turning company priorities into field execution and pipeline.

"I've seen this inflection point before, where a fast-growing company moves from founder-led grit to a scaled GTM orchestration engine," said Aaron Brinker, SVP, Field GTM and Operations at Zip. "I'm extremely bullish on the leadership team, the product, and the market we're going after. My job is to build the layer that connects all three to what actually happens in the field."

Building the operating layer between strategy and the field

Aaron owns Field GTM and Operations at Zip. He'll set the planning cadence between Zip's executive strategy and the teams carrying it into the field, and design the programs that keep Sales, Marketing, Product, and Customer Success working off the same priorities.

He joins a few months after Dallas Stonhaus came on as Zip's first Chief Sales Officer. Zip is scaling toward 1,000 employees, AI Superagents are moving into customer environments, and a Forrester Total Economic Impact study found 386% ROI over three years for enterprise procurement customers.

Welcome to Zip, Aaron.