Who owns token costs? How AI fundamentally changes the P&L

Token spend is exploding and most companies can't tell you why. CJ Gustafson, former venture-backed CFO and author of Mostly Metrics, covers where AI costs land on the P&L, three ways to budget for them, how to measure return at the department level, and why token spend is the only major cost line with no approval gate. It ends on free cash flow, because that's where it always ends.

Speakers

• CJ Gustafson, Founder | Writer | Podcaster, Mostly Media